Mira:
My Role
Technical lead, concept development, system architect, networking infrastructure, hardware specification, hardware integration, front-end development, mobile development, back-end development.
Challenge
The rapid advancement of smart phones has fundamentally shifted our culture and behavior over the past decade. And while this technology has brought about a trove of benefits and capabilities, it has also had unintended consequences. Today we all experience the difficulty of disconnecting from our devices and we witness as people all around us miss the moment while focusing on their screens. Mira was born out of a desire to help people disconnect from their phones and enjoy the experience, while still satisfying the desire to capture the moment and share on social media.
Solution
Mira is a technology platform that uses distributed cameras to deliver brilliant studio quality photos, videos, time-lapses, and GIF’s automatically. Mira’s initial concept stemmed from the world of experiential design. As spaces created “instagrammable moments,” the Mira team sought to invent a system in which these moments could be captured in a simple way, without disrupting the experience itself. The system is intuitive and simple. When visitors enter, they receive a “trigger” selected by the brand -- such as a unique QR code card or RFID (Radio-Frequency Identification) bracelet. From there, they can use their trigger to activate Mira in any space where the camera system is set up. When the trigger is activated, a preview screen engages with a countdown that allows the visitor to set up the perfect shot. All images are then sent digitally to the guest instantly and simultaneously saved on a private gallery for them to visit after their visit.
See the Cactus case study HERE
Visit Mira’s website HERE
Rise Nation Cherry Creek, Colorado